Portfolio
Strategic, engaging, and results-driven communication.
Explore my portfolio of work across industries—from healthcare and fashion to corporate communications and digital marketing. With over a decade of experience in content strategy, storytelling, and project management, I help brands communicate with clarity and purpose.
Whether simplifying complex concepts, building brand narratives, or crafting high-performing digital content, I bring a strategic and creative approach to every project.
Unisex Sizing in Cycling Gear: Made for Everyone
An inclusive blog post introducing unisex sizing in cycling apparel, emphasizing diversity, accessibility, and functionality.
Peloton de Paris: The Evolution of a Brand
A reflective piece on brand growth, community-building, and long-term vision.
Ontex’s 10 ESG Priorities
A corporate communications post outlining Ontex’s environmental, social, and governance goals.
Peloton de Paris Newsletters
Designed and wrote newsletters to inspire, inform, and engage the cycling community. Campaigns include:
Black Friday Sale Campaign – Promotional email driving high-conversion traffic to e-commerce.
Women’s Jerseys & Bibs Product Launch – Product-focused storytelling with strong visual assets.
The Recon Collection – Sustainability Campaign – A sustainability-centred campaign connecting brand values to products.
Janssen With Me
Led project management and content development for a patient-focused healthcare platform. Responsible for ensuring accessible, empathetic, and clear communication tailored to diverse patient needs.
Rwanda Beyond – Community & Sponsorship Initiative
A short-form video highlighting a partnership between Peloton de Paris and Rwanda Beyond, featuring a clothing donation campaign and the inspiring visit of two Rwandan cyclists.
Watch on Instagram
Spring Has Sprung – Community Ride Recap
An event recap showcasing Peloton de Paris’ #RideIntoSpring night ride and social gathering, designed to engage community through Strava and Instagram.
Watch on Instagram
Lola Goes Camping – Personal Content Creation
A playful, storytelling-focused Instagram Reel capturing a "day in the life" moment. Demonstrates strong skills in video editing, personal branding, and audience engagement.
Watch on Instagram